A FRESH PERSPECTIVE ON MORAL DIVERSITY

How can we ensure our purpose is truly convincing? How do we demonstrate that the products or services we provide are genuinely ‘good’? What are ‘our values’? Do senior management and the executive team share the same vision? Why do colleagues or teammates sometimes have conflicting ideas about how to work together? And most importantly, how do we get back on track as a team?

If these questions sound familiar within your team or organization, you’re in the right place! I help (project) teams navigate misunderstandings, unclear concepts, and miscommunication—especially when teams get stuck because of differing perspectives or ambiguous goals.

The good news: in my experience, misunderstandings are far more common than a lack of willingness.

Think of me as an intellectual sparring partner for professionals. I create space for critical reflection within organizations. What are the organization’s goals and purpose? What’s the story behind them? How do people engage with one another? I observe, listen, and discuss what I notice, while shedding light on alternative viewpoints. By doing this, I uncover blind spots and encourage employees to reflect on what they may be overlooking.

When I collaborate on a project or work alongside a team, we explore key areas of focus together. Often, this involves examining the core values and beliefs that underpin the team or organization. Where do these values originate? What significance do they hold? The same goes for organizational goals—does everyone interpret them in the same way?

As a thinker, I’m particularly attuned to language—especially when it’s vague. Vague language includes abstract concepts that lose meaning without context or can even become misleading. For example, what exactly is meant by terms like ‘justice,’ ‘integrity,’ or ‘normalcy’? That’s why I focus not just on language itself but on how values are translated into action. When is something considered ‘unacceptable’? Why, and who determines that? The key isn’t just in what you think but in what you do and how you do it.

By asking these open-ended questions, I help teams develop a shared, strong, and convincing vision for their goals, products, and services. A compelling vision is logically consistent, aligned with reality, authentic, and clearly defines what is considered ‘good.’

A powerful vision tells a good story. And by crafting that story together, teams build connections and trust—trust in each other, the organization, and the future.

I also offer (team) training on these subjects.

Examples of previous consulting topics include:

• What does a fair landscape for drinking water mean?
• How can we, as researchers, effectively communicate about animal testing and alternative research methods?
• Is the Rainbow Soul Club an art project?
• What distinguishes an artistic experiment from a scientific one?
• How can we incorporate ethical considerations into our strategy?
• How can we best communicate ‘our’ story?
• What’s the difference between moral leadership and ethical leadership?